Five product categories. One focused way in.
Audience and message come first. The page plan, visual direction and working website follow.
Message hierarchy, page plan, responsive pages, journey check and handover.
Fixed scope, agreed in writing before work begins. The shape follows what the site needs to explain.
The four-day bilona method belongs inside the store.
Product story and product selection share one journey, built around what a buyer needs to understand.
Message hierarchy, visual direction, working store pages and handover.
Illustrative study / not a client before and after
Your live site is the starting point.
We keep what works, change the order of the message and pages, and give the whole site a coherent visual system.
You get a page plan, responsive visual direction, working pages and a checked visitor journey.
Illustrative study / not a client before and after
YOUR WEBSITEEverything we do.Products, services, story, news, updates.
Many messages compete before a visitor knows where to begin.
YOUR WEBSITEStart with what matters.One clear message, then a route into the right pages.
UnderstandExploreAsk
The opening states the offer; the page route answers the next question.
Make the hard-to-see part visible.
Movement can explain a mechanism, a material or how a product is made. We use it when that explanation helps the visitor.
You get an agreed interaction map and motion build within the website scope.
Studio study / not client work
Mechanism The moving watch makes its assemblies easier to understand.
Material Light and movement reveal the surface and detail.
Keep the site useful after launch.
We can look after agreed content, product and seasonal changes so the site stays current.
Ongoing scope, pricing and terms are agreed individually.
Small changes. A site that stays useful.
Example change log
- Early monthSeasonal banner swapped
- Mid monthNew product page added
- End of monthSpeed and broken-link check
One section, before and after
BeforePrevious seasonOpening banner still refers to an older collection.
AfterCurrent rangeOpening banner points to the range visitors can browse now.
Send us your site. We will give you a personalised teardown of the visitor journey, free and without obligation.
Request a free teardownWhat we look at
- 01
What the opening page actually explains.
- 02
Where a visitor loses the thread.
- 03
Whether the page route answers the next question.
- 04
What we would change first, and why.
No obligation to start a project.