INTELLIGENCE

Websites that show
how things work.

A four-day bilona method, explained inside the storefront.

Just Pure actual public homepage opening, shown in full
Just Pure · Public homepageFull opening

Choose a stage to see the action and the reason for its frame.

The bilona methodInteractive excerpt

Four days.
Seven steps. One kilo.

Hand-milked
Day 1 · morning
Hand-milked

Our own desi cows, milked by hand each morning.

Explore a detail from the Just Pure website.

Hand-milked

Start with the milk. Bring in the jar after the final stage.

The making sequence belongs beside the product it explains.

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Hand-milked, illustration 1 of 7 from the Just Pure method module01Whole milk set, illustration 2 of 7 from the Just Pure method module02Curd in clay, illustration 3 of 7 from the Just Pure method module03Bilona churning, illustration 4 of 7 from the Just Pure method module04Makkhan lifted, illustration 5 of 7 from the Just Pure method module05Slow wood heat, illustration 6 of 7 from the Just Pure method module06Poured and sealed, illustration 7 of 7 from the Just Pure method module07
Each stage carries its own illustration and its own numbered control; the visitor moves through the method one frame at a time.
Bilona churning, stage 4 illustration from the Just Pure method module
The back-and-forth churn holds a state of its own: control 04 changes the illustration and the note together.
The page has to explain a four-day bilona process without separating that story from the product.

Tell us about the product, the audience and where the current page falls short.

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