We build the brand, then the website that carries it.
Position, mark, colour, type, voice and every place it appears, scoped and agreed in writing before work starts.
Start your brandOne brand, six decisions.
- 01 / Position
Say one thing only you can say.
One line a buyer can repeat: who it is for, what it does and why it is different. Ours is the line on every page header: websites that show how things work.
- 02 / Mark
Build the mark from the idea.
APEX is cut into four bands, the same slats as the fin sculpture on our home page, so the logo and the website are one construction.
- 03 / Colour
Give every colour a job.
Bone for the studio, near-black for the lab, olive for the one signal. Four colours, each with a rule for where it may appear.
- 04 / Type
One family, many voices.
Archivo carries everything readable, from a 7rem headline to a caption, by changing weight and width. JetBrains Mono only labels measurements.
- 05 / Voice
Write it the way you would say it.
Every line names a number, a mechanism or a consequence. The brand says what it does, never what it is.
- 06 / In use
Put it to work everywhere at once.
The website, a social post, a card and a proposal cover, built from the same parts so they read as one business.
Websites that show how things work.
- Bone#F2F0E8Studio surface
- Ink#191B17Studio text
- Lab#10110FLab surface
- Olive#B7C477The one signal
Aa
Light 70Book 90Heavy 112
JetBrains Mono / specs onlySayA watch has two hundred parts. Its product page shows one photograph.
NotWe craft immersive digital experiences.
Websites that show how things work.
Two hundred parts.
Independent website studio
Scope, pages and price, agreed before work starts.
Watch a brand take shape.
Type a name, pick what you do and how it should feel. The board rebuilds from the same parts we use for a real identity.
Monsoon Tea
Every batch made the slow way.
- Base #F3EAD8
- Ink #2E2116
- Signal #C4561D
Every batch made the slow way.
ExploreWebsiteEvery batch made the slow way.
Social postA live sketch to start the conversation. Your real identity is designed with you, from what the business actually does.
A brand you can use the day it arrives.
- 01
Position and message
The positioning line, who it is for, and the order the website tells it in.
- 02
Mark and wordmark
Built from what the business does, with small-size, one-colour and motion versions.
- 03
Colour and type
A few colours with roles, one type system with sizes for screen and print.
- 04
Voice
What the brand says, what it never says, and headline patterns your team can reuse.
- 05
Applications
Social templates, card, proposal and, where you sell a product, labels and packaging.
- 06
The website on it
Designed and built on the same parts, so the brand arrives finished, not described.